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Discover Boating Marketing Efforts at Full Throttle Heading into Summer

Tuesday, June 18, 2019   (0 Comments)
Posted by: Liz Szlaga



Splash Pages: Program news and updates from Grow Boating



Note from the Chairman

Joe Lewis, ChairmanJoe Lewis, Grow Boating Chairman and Owner of Mt. Dora Boating Center in Mt. Dora, Fla.

The Memorial Day season opener is behind us, boating is in full swing. Time to sell, service and do all we can to keep our customers happy and on the water. A tall order for the reasons you know well — with everything else on our plates it’s difficult to make time to attract new customers. Working hard to bring those new boaters to our businesses is our industry’s Discover Boating national marketing campaign — with a mission to introduce new people to the boating lifestyle. Once campaign marketing efforts have piqued their interest, we help advance their exploration of boat ownership with a goal of connecting them to you. It’s a year-round marketing effort to promote boating online and in media where it may not currently live and summer is "go time."

Keep an eye on your screens this summer to catch these campaign elements in action:




Digital Advertising

Discover Boating video ad

Digital video, social media and, for the first time, Discover Boating is advertising on Connected TV (a trending platform where millions of users stream shows and movies through the Internet via Roku, Hulu, Apple TV and more). Ads will also run in premium apps such as ESPN, HGTV, TBS and CNN — an impactful new way to reach a younger audience where and how they consume TV programming.





Discover Boating Website

Features refreshed content, optimized usability of valuable tools such as the Boat Finder and Boat Loan Calculator, trusted educational resources and an optimized customer journey path.




Influencer Partnerships

Discover Boating Influencers

Discover Boating is collaborating with a fleet of influencers on traditional and social media to share their first-hand boating experiences with their readers, viewers, followers and networks. New in 2019, Discover Boating is partnering with high-impact YouTube creators to generate unique content encouraging people to get on the water and break down the barriers to ownership.




Your Brain on a Boat

Blue Mind by Dr. Wallace J. Nichols

Discover Boating’s work with Dr. Wallace J. Nichols, author of the best-selling book, Blue Mind, continues for the second year as an ambassador for the wellness benefits of life on the water. Learn more about his Your Brain on a Boat research here on the health/wellness benefits of being on, in and near the water.




Social Media Content

Get Social with Discover Boating

Captivating the attention of potential boaters on social media is key to reaching a younger, diverse audience. Discover Boating social content is also available to all industry stakeholders to use on their social channels for free through the Get Social with Discover Boating program.




Tools You Can Use

Tools you can use

Take advantage of free Discover Boating tools and resources/research on GrowBoating.org that you can apply to your company’s marketing efforts — from social media content via Get Social with Discover Boating to online training courses to promotional materials/assets you can use for your business.




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