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New Spanish Discover Boating

Friday, October 27, 2017   (0 Comments)

Discover Boating, our industry’s national consumer promotion, recently launched a new Spanish-language microsite to provide a resource for Hispanics looking for more information about getting started in boating — see es.discoverboating.com. For the record, the Census Bureau estimates that the Hispanic population will reach a record 58.6 million this year and that it accounted for more than half of total U.S. population growth last year. The new website encompasses Spanish-language versions of the most popular resources and information from DiscoverBoating.com, including the popular Boat Selector Tool, Marina Finder and 23 recently updated boat detail pages. Site visitors can also order the Spanish-language version of the Beginner's Guide to Boating. The DB team worked closely with the Recreational Boating and Fishing Foundation during the website development period. Indeed, DB has continued its strong partnership with the RBFF’s highly successful “Take Me Fishing” campaign, which includes the RBFF’s Spanish-language version, “Vamos A Pescar.” And, notably, DB’s new Spanish language Boat Selector Tool has also been integrated on the RBFF’s successful VamosAPescar.org. The increase in Hispanic families continues to be the fastest-growing segment of our U.S. population. You can learn more from the RBFF’s excellent Hispanic market research by clicking here, and specifically on Hispanics and boating by clicking here.

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Michigan Boating Industries Association | 32398 Five Mile Road Livonia, MI 48154 | Phone: 734.261.0123 | Fax: 734.261.0880

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