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Study reveals 142 million Americans went boating in 2016

Tuesday, August 22, 2017   (0 Comments)

A new study has revealed that 142 million Americans – 36% of US households – went boating in 2016. Of the 142 million individuals, half were children under the age of 18, and 17 million individuals were first-time participants. “The results of the new Recreational Boating Participation Study illustrate the breadth of recreational boating in the United States and the opportunity for our industry to get more Americans on the water and ultimately buying boats – exploring emerging markets such as Hispanics, reaching younger boaters, and encouraging those already active in boating to pursue boat ownership,” says Thom Dammrich, NMMA president. Active boaters are typically economically diverse, and in general, say it is very easy for them to go boating. The majority of active boaters have household incomes under US$100,000 per year. About 58% of first-time boaters were renters compared to 25% of active boaters, and first-time boaters are more likely than other active boaters to use personal watercraft (PWC), suggesting that PWCs are a gateway to boating.

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Michigan Boating Industries Association | 32398 Five Mile Road Livonia, MI 48154 | Phone: 734.261.0123 | Fax: 734.261.0880

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