Detroit Boat Show sees strong sales
Saturday, April 30, 2016
Detroit Boat Show wrapped up its nine-day run at Cobo Center on February 21 with positive sales reports from exhibitors and a general consensus that new buyers are entering the market.
“Forty percent of our business at the show was new buyers, which is great for the industry. We had a strong closing weekend and exceeded our goals. I expect follow up business to be strong based on the number of people we quoted,” said Tom Haag, vice president of Colony Marine in St. Clair Shores.
“From a sales perspective, this was our best show ever, by far – since Bennington has been participating in boat shows,” said Pat Call of Bennington. “Show management did a great job, the boat displays were awesome and attendance was great.”
“More than anything we want our exhibitors to have a great show experience and to have solid sales,” said Nicki Polan, show manager. “This year everyone we talked to was having a great show.” More than 100 exhibitors covered all things boating in 350,000 square feet of Cobo Center, with more than 700 boats of 85 brands. “We saw younger people, which was encouraging, and comments from dealers indicated there were a good number of first time buyers, which is also encouraging for our industry,” said Polan.
Attendance increased by nearly 2,000 attendees over the nine days. “Attendance was solid, gas prices were down, buyers were in the hall, financing is solid, weather was great – all made for a great show!” said Ron Wilson of Wilson Marine.
The 2017 Detroit Boat Show will be held Feb. 11-19 at Cobo Center. The Detroit Boat Show is produced by the Michigan Boating Industries Association (MBIA), a state-wide marine trade association representing Michigan’s $7.4 billion boating industry. For more information on the Detroit Boat Show, go to detroitboatshow.net. For more information about MBIA go to www.mbia.org.